…

Ahhh, one of my favorite songs from my youth, Walk Away by the James Gang.

It’s decisive and that means the poor guy can move on with his life.

We should all be so decisive.

Indecision hurts so many radio stations and air personalities.

Should you refuse to read liners word for word like everyone else on the air?

Should you take a chance and try some serious content today, something unexpected, something compelling?

Should you say something after this song that is uncharacteristic of you, so deeply emotional that it matches what I’m feeling?

Should you let listeners see who you really are, your mistakes, your personal failures?

Should you question those running your station: Why are we doing this? Why aren’t we doing that?

Decide.

Go for it. Make this your year!

Or walk away from the potential of a deeper connection with those listening right now.