…
I bet Spotify wishes THIS hadn’t happened.
It’s not always a good thing to be seen as a giant corporation.
(Spotify) “nudges listeners away from deep consideration and towards accepting a corporate-branded scorecard reflecting a very specific perspective on musical value.
When we just accept that what a streaming service tells us about our music taste is true, there is much that we are not remembering, learning or celebrating about the music of our years and lives.
Spotify Wrapped now feels like just another example of something personal and precious that is being automated away from us; another example of a supposedly unbearable task of thinking and writing being “offloaded” in order to make life more frictionless.
Wrapped does not just use corporate metrics to communicate what’s important to the market – it uses the same logic to make claims about what’s important to you. It reinforces its own logic into not just taste but one’s sense of self.“