Find out here:

Confirmation bias is universal.

It’s not just them, or us. It’s everyone. Every political party. Every tribe. Every human being.

We see what we want to see.

We find opinions that support what we already believe.

Lately, we even only accept “facts” that align with our view of the world. Even scientifically proven facts.

If you think vaccines are some sort of government conspiracy to make Bill Gates wealthier, or to implant microchips so “they” know where you are at all times, then you’re going to resist getting vaccinated against Covid. Even in the face of overwhelming scientific proof that this vaccine could save your life, and the lives of those you love.

But then, you also probably don’t believe Covid’s really killed almost half a million Americans in a year’s time.

Confirmation bias is true not only for our personal lives, it’s true in our business perceptions too.

And that’s why it’s worth the effort to try to regain objectivity.

It’s why you should visit THIS SITE, and click through each bias to better understand yourself and everyone else with an impact on your life.