You Can’t Con People

Steve Jobs, on numbers…

We’ve never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. Ad campaigns are necessary for competition; IBM’s ads are everywhere. But good PR educates people; that’s all it is.”

“You can’t con people in this business. The products speak for themselves.”

Truth is, you can’t con people in our business either.

The only thing that matters is what comes out of the speakers.

If that’s great, consistently great, consistently unpredictable and engaging, unique and emotional and compelling…

you won’t have to worry about numbers either.

Spend more time making your product great and less time figuring out how to manipulate measured results.