Does your radio station do something every time I tune in that is worth talking about?
Do you make it easy for me to share this remarkable content by posting it immediately on your web site and making it easy to share on Facebook?
Is there anything you can do to make sharing even easier?
And how do you notice what they are sharing, and then thank them personally?
That, in a nutshell, is a word-of-mouth strategy.
It really is as simple as that…