How and why women use the internet
Yahoo and research firm, AddedValue (sounds like the typical radio promotions department) released a report last week on why and how women use the internet.
If you target adult women, its worth a look.
Here are the main take-aways for the time-challenged:
For me, the only surprise was the worry about being judged causing women to seek anonymity on sites that offer solutions to problems in their lives.
I guess it shouldn’t; women feel judged constantly, on appearance, on life and career choices, on their competence as wives and mothers, in almost everything they do every day.
Its worth remembering if you want your web site to offer a richer experience to the women you hope to attract.