Why You Think You’re Right

Even when you’re wrong.


It’s difficult to avoid this even when you know it’s happening and you want to avoid it.

So imagine how hard it is if you never, ever question your beliefs.

Another reason I think it’s a good idea to have someone not in your building every day, not part of your corporate fortress and group-think, to provide some perspective, perhaps even a wildly different idea from time to time.

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