Why Is This Happening Now?


It’s counter-intuitive, at least to me: Why are Americans buying more vinyl music?

“…for the first time since tracking began in 1991, annual sales of vinyl records beat annual sales of CDs. From 2020 to 2021, sales for CDs increased from 40.2 million to 40.6 million, but over the same period vinyl sales exploded 51 percent to hit 41.7 million.” (Numlock)

I can understand why music streaming is increasing. Radio’s clutter and weak between-the-songs content is pushing consumers to find a way to hear the songs they love without 8-minute stop sets and self-indulgent blather and self-congratulating liners presented by sketchy “talent” (and I use that word loosely)

THIS ARTICLE suggests it has to do with music fans wanting to reward certain artists by purchasing albums that cost up to $40 now. Everyone now knows that “…streaming a song on Spotify isn’t lucrative for artists who are paid an estimated $0.0035 per stream. To earn a million dollars on Spotify, for example, a song would have to be streamed roughly 3 billion times.”

Where are these new vinyl buyers finding the turntables they need to listen to the music they’re paying so much to acquire?

If you understand this trend, please share.