You need to read this…
And I think few, too few, Radio owners and managers spend as much time thinking about this topic as the writer did.
That’s a shame.
The challenge we face isn’t unique. Few companies understand well how to use Facebook, much less branding, but the point today is to start this thinking process within the walls of your station.
“How could we not use a free and effective way to communicate with 20% of humanity? But what if it turned out that you didn’t really have anything to say?“
This piece is worth a few minutes of your time right now, and it’s especially worth considerable thought moving forward.
Feel free to share it higher up your organizational ladder.