“You will manage to keep a woman in love with you only for as long as you can keep her in love with the person she becomes when she is with you.”*
That quote, from C. Joybell C, distills everything you need to understand in order to keep your listeners in love with your station.
So read it again.
What are you offering on your station today, right now, that will make listeners love the people they become when they listen to you?
Make a list.
What’s on it besides music?
“You will manage to keep a listener in love with your station, only for as long as you can keep her in love with the person she become when she listens to you.”
I’ve got some ideas if you’re stumped…