What do you think we are?
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think.” ~ Jill Bolte Taylor
Let’s read that again, slowly, aloud.
When what we say, during our content breaks, between songs, within newscasts, is aimed only at the thinking mind we are shooting at a very small target.
And we are still in a business aiming for masses.
“We are feeling creatures that think.”
When we never speak to the feeling creatures all of us are, we remind them constantly, persistently, that what we say is not worth hearing.
Most of our industry has spent decades doing this, because it has been required by VPs and consultants — but in your heart you’ve always known it’s wrong.
Make me feel every time you speak.
Try it. It’ll feel great.