What They Can Do


I still hear lots of stations continually bragging about variety.

I hear them patting themselves on the back for extended periods of uninterrupted music.

But I don’t often hear stations reminding listeners how they can use what they’re hearing.

Some stations can help lift your mood.

Some can boost your energy.

Some can increase your productivity at work.

Some are specifically designed to listen to when you have your kids with you.

Some can make you feel more connected to your town.

A very few can help you process loss and grief and still help you celebrate love and achievement.

Don’t tell them what you are.

Tell them what they can do with you.

Better yet, have listeners tell other listeners what they can do with you.