Changing the conversation
This spot for Samsung, India, had only been out less than two weeks when I saw it.
Yet it already had more than 35 million views.
Now that number is over 83 million!
“The idea was to tell the story in a compelling way that illustrated our commitment to take care of our customers, no matter where they are.” ~ Ranjivjit Singh, CMO for Samsung India.
Samsung is a damaged brand in America because of all the coverage of exploding phones, and that is probably true in India as well.
So this is also an attempt to portray the brand in a different, more human light.