Butch the dog…
It’s one thing to create ads that we like to watch but it’s another thing entirely to create ads we like to watch that actually work, that sell your product.
Two new spots from Subaru that do both:
“Subaru of America sold 360,513 vehicles through July, up 8.7% from the same period a year earlier, as the overall U.S. market declined 2.9%, according to data compiled by Automotive News.” AdAge.com
They know their customers well.
They know themselves too and they don’t try to be all things to all people.
They understand the power of emotional connection.
Can you say those things about your station?