We See The Sparks

Better together.


I really like this new spot from Walmart, especially after El Paso and the relentless attempt to make “otherness” feel hateful:


Well done, Walmart! Merry Christmas.


Contrast that spot with THIS ONE from Ford:

Come on now, who buys a new car as a Christmas gift, even for themselves? “Now who’s your Santa?” Seriously??

Sticking a Santa bobble head on the dashboard and driving an Escape through a decorated street doesn’t make this ad Christmasy. In fact, its exactly what I don’t like about American Christmas ads. Too many are purely transactional.

I give Ford an F.

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