We Interrupt This Regularly Scheduled Program

For a bit of good news…


At least I’m choosing to consider it good news.

Radio creative is handled by traditional agencies or freelanced out,” said Mr. Koenigsberg. “No hot creative director says, ‘I can’t wait to sink my teeth into that radio creative.’ They want TV; we intend to change that.

Sound interesting?

For the entire, short Ad Age article, click HERE.

I support any real attempt to create better content on radio.

And ads are part of the content, whether we acknowledge that or not.

Oh, and there’s THIS from Radio Ink and Bridge Ratings.