For a bit of good news…
At least I’m choosing to consider it good news.
“Radio creative is handled by traditional agencies or freelanced out,” said Mr. Koenigsberg. “No hot creative director says, ‘I can’t wait to sink my teeth into that radio creative.’ They want TV; we intend to change that.“
I support any real attempt to create better content on radio.
And ads are part of the content, whether we acknowledge that or not.