This is so simple…
Denver has one of the best independent book stores in the world, The Tattered Cover.
As a book lover, one of the things I like most about being in the store is seeing the books recommended by their staff. It’s always interesting to see what other well read people like enough to endorse.
I’ve written about curation before. Radio has always played a role in introducing listeners to new artists and good songs, but as music research and consolidation have grown, these introductions have become more and more rare.
And that’s why THIS is such a good idea.
Take a look at the variety of playlists she offers, frequently updated.
Now why can’t you and your air staff offer this on your station web site?
One more way to become more connected to your listeners.