Under The Impression

 

There are so many ways to stream just about everything today that it’s hard to keep up.

And that’s not just true of us “civilians.”

It’s true for agencies and media buyers as well.

So TUBI commissioned this work from Mischief. The goal “was to connect emotionally with the advertising community—at a time when most networks are trying to do so more logically.”

That’s Cynthia Clevenger, VP of Business-to-Business Marketing at TUBI.

I don’t want to give them a stat or a number or another chart. People have seen this stuff. Creating that emotional connection with buyers is what this is about. We want them to feel seen as well.

Here’s what they came up with:

 

 

So…is Radio doing any kind of similar outreach, matching the message to the medium to garner attention to our effectiveness from people who don’t think of spending their money with us?