The new “radio”?

“Transmedia is just a fancy word at this point for a simple concept: telling stories across multiple platforms. It will be a short-lived word, because it will just become the norm — the trans will stop and it’ll just be media.“

“We have the ability to be online all the time, whether that’s on a laptop, or mobile phone, or desktop, or Internet-connected television.”

“The idea is to utilize these different platforms, with their unique attributes, to tell a story.“

It should be difficult for you “…to approach anything creative without thinking: How else will this be consumed?”

— Tim Kring, creator of HEROES, in FAST COMPANY