Track In The Box

No Duhhhh

If you’re in Radio and you don’t already subscribe to Jame’s Cridland’s blog, check it out.

He’s the one who made made me aware of TrackInTheBox, a web site in the UK that makes one simple promise: “We’ll send you new music every day, and we promise it won’t suck.”

As James points out, isn’t this Radio’s job?

If you’re a music station and this is not your job, what is your job?

Even OLDIES/CLASSIC HITS stations could send a deep track to their listeners every day.

Once you start thinking of your station’s web site as a way to add value to your listeners’ lives, rather than a way to get some extra revenue, you’ll design features they would love and use every day.

This isn’t rocket science…