To Sell Is Human

A new book from Dan Pink…

Readers of this blog know I’m a Dan Pink fan.

He’s been the focus at least 3 times in the past couple of years, HERE, HERE, and HERE.

If you haven’t already read his book, DRIVE, get it this weekend. It can change the way you do business. Every CEO, every board member on a compensation committee, every member of local, state and national governments and school boards should read it.

The science behind his insights will make you even angrier about the absurd compensation practices that enrich almost every CEO, from Wall Street to High Tech — especially because of what we’ve lived through over the past couple of decades.

Dan is one of those precious few, like Seth Godin, the Heath brothers, and Tom Asacker, who never waste your time, who always deliver new, compelling ideas. You can subscribe to his email updates, and take advantage of his free online interviews with other innovators HERE.

As I said, I’m a fan…

So when I found out he has a new book about to be released, I wanted to share the news with you.

It’s called To Sell Is Human, and I know, based on Dan’s past work, it will change the way you think of selling.

Selling advertising, regardless of the medium used, is getting more difficult, but especially for Radio. Rankings in every market are compressing. Alternatives to your station abound. Budgets are ever harder to hit.

So Dan’s new book can be a game-changer for your station, your company, and your career.

Here, watch this:

(If the player loads slowly, click HERE.)

You can pre-order it on Amazon now.

You won’t be sorry.