This Is What Podcasting Needs


Commutes. Long, uninterrupted periods in your car:

“Since early March, 2020, when concerns around the coronavirus started to get more severe, people have been listening to podcasts a lot less,” the fashion trade publication Women’s Wear Daily writes:

  • “Downloads … have dropped about 10 percent since the start of March, according to data from Podtrac … Total unique listeners also dropped roughly 20 percent in the same time frame.”
  • Why it’s happening: Many fewer people are commuting, and “everyone just wants the news, on TV and online, not a true crime podcast.”
    ~ From Axios, March 28, 2020