This Is The Life

Love these two spots!


Especially because they are so different from the ads I expect to see about Las Vegas.

Fast, trashy weddings? That’s what I think of in Vegas, until now:

Subtle. Romantic. Memories of love, at the beginning.

And this one, unexpectedly in black and white, whimsical and fun:

Both ads completely change what I feel about Las Vegas, and as the hotels there are trying to bring business back, it is so smart to aim ads at more than the usual sort of visitors.

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