This Is Amazing!

And it’s coming to compete with you…


What would you say if I told you that it’s possible to predict which songs your listeners will love hearing most?

Duhhh. It’s called music research, Doug, and we all do it (or at least we all used to do it before consolidation).

But what if I said I could predict this “Hit” factor on every new song you’re asked to add every week, before any of them is aired even once?

Check THIS out.

Now, researchers in the US have used a comprehensive machine learning technique applied to brain responses and were able to predict hit songs with 97% accuracy.

“By applying machine learning to neurophysiologic data, we could almost perfectly identify hit songs,” said Paul Zak, a professor at Claremont Graduate University and senior author of the study published in Frontiers in Artificial Intelligence.

“That the neural activity of 33 people can predict if millions of others listened to new songs is quite amazing. Nothing close to this accuracy has ever been shown before.

It’s called “‘neuroforecasting.’ It captures neural activity from a small group of people to predict population-level effects without having to measure the brain activity of hundreds of people.

“Study participants were equipped with off-the-shelf sensors, listened to a set of 24 songs, and were asked about their preferences and some demographic data. During the experiment, the scientists measured participants’ neurophysiologic responses to the songs.”

By measuring brainwaves while listening to as few as 24 different songs, research can show a listener’s emotional response to each one.

AI then uses that response to predict emotional response to thousands of other songs.

This could lead to larger libraries (one of the most common complaints about radio stations is repetition) and better rotations for those songs with the strongest positive emotional response.

And it could significantly reduce the risk of freshening your new music more frequently.

I’m not sure what you’re using for music research these days but someone in your company should be checking this out, because you can be sure Spotify and Apple Music are.