They Don’t Care Who You Are

And that’s a good thing!

The 2012 Paralympic Games start today in London.

You won’t see non-stop coverage, or hear warnings to turn down the volume if you don’t want to know the results before a prime time airing of an earlier, taped event.

You won’t be bombarded with promos and almost certainly won’t see one of their faces on your cereal box.

But these are the athletes we should be watching.

No, strike that.

These are the athletes we should be emulating.

If they can achieve this, with their bodies, why is it so hard for me to get off the couch and do anything at all?

I don’t know what that has to do with Samsung, but I’m humbled by the athletes used in this spot.

I don’t think that kind of heart can be transplanted…