Which one have you mastered?
“You can entertain by doing one of two things: You can either introduce humor, with charmingly provocative wit, or you can speak to America emotionally.” ~ Loren Angelo, VP/Marketing, Audi of America
Cadillac hits the target with this beautiful script:
You are not an announcer, or a disc jockey, or even a “breakfast host.”
You are an entertainer, who builds a relationship with your listeners.
At least you’re supposed to be.