There’s just one problem with all the attention and money going to “new media,” whether it’s Spotify or YouTube: They’re not nearly as huge and ubiquitous as the boring, old media they are supposed to be replacing.
We already know that Radio’s reach is larger even than the cell phone. 93% of Americans, all age groups, listen to Radio at least once a week.
“Despite the increase in access to streaming video, adults spent 4 hours and 46 minutes watching live and time shifted TV, compared to 46 minutes watching on TV-connected devices, 10 minutes with video on a computer, 10 minutes with video on a smart phone and 5 minutes on a tablet.”
“All of those numbers were up from the previous two quarters.”