An inside look…

The Writer’s Room is a new show on the Sundance Channel which gives us an inside look at the process and demands of creating a hit TV show. New episodes air Monday nights.

Anyone involved in the creation of a multi-person on-air show will enjoy it, I think. Here’s a portion of the first show, about the creation of Breaking Bad:

The thing is, it’s not only the writers of the shows that are interesting. This series uses the same format for some of its sponsors, so you get to meet the creative minds behind Geico spots, among others, explaining how they came up with their ads.

It’s a perfect integration of sponsor with product.

Set your DVR and catch it tonight.