The World’s Most Versatile Drug

Know what it is?


I bet it’s not what you think. 

The drug is…listening.

“…listening is the world’s most versatile drug. Not only does it help us feel less stressed and more productive, but the sound of music, podcasts, and other types of culture can motivate us to exercise more, supercharge our sex lives, spark new ideas, and even strengthen our bonds with family and friends. This isn’t just hype of the sort you might expect from a sound experience brand. It’s backed by science.”

Scientists have found evidence that we are wired to perceive and enjoy music as well as to bond with each other through music,” says Daniel Müllensiefen, a professor of music psychology at Goldsmiths College, University of London. “This explains why music is a ubiquitous part of the human experience, supporting the theory that music has a special, important function in our lives.”

In an online survey of 12,000 listeners in 12 countries around the world, Sonos and its research partners found that listening, particularly to music, is reported by participants to have a significant positive effect on four key areas of life: mood, fitness, relationships, and productivity.”

If you work in music radio, this is what you offer listeners every day! How good does that feel!

It’s one of the reasons I remind talent to match their in-between-the-songs content to the mood of the songs they’re playing.

Listen to the songs you play, even if you’ve heard them a million times, because if you’ve heard them that much, it’s because your listeners have told researchers these are the songs they love most.

You can read more about the study and find ways to incorporate some of the findings into your daily work HERE.


*My thanks to Steve Allan of RDI for tipping me to this article.