The Way We’re Wired – Erickson Media
   

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The Way We’re Wired

The Way We’re Wired

They blew it!

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You’ve seen the new Samsung Galaxy spot?

It seems like such an obvious rip-off on Apple’s style in the Think Different spot. The VO guy even sounds like Richard Dreyfus. Here, watch it:

It’s great until that last line, when they turn the focus from me to them.

Because we’re Samsung, and that’s just the way we’re wired.”

Yuck.

So much for emotionally bonding.

I went from engagement to dislike in a nano-second with that tag line.

What do you think? Am I being too harsh?