Proof: This works!
If you want to be remembered, if you want to have listeners talking about you and what you said on your show today, if you want your listeners to be more engaged with what you say, you need to spark emotion, specifically what scientists refer to as “high arousal emotion.”
High arousal emotion is “anything, positive or negative, that gets people’s hearts pumping.”
If you’re an air talent, you really only have to watch the first 5 minutes of this talk, because the part that relates most to your on-air content ends after the explanation of “high arousal emotion.”
Donald Trump is a master at this kind of content. It’s one of the reasons he monopolizes every conversation every day.
This TED talk was not intended to speak to on-air talent at radio stations, but it does, and understanding the key to deeper engagement will help you do your job better.