The Wake-Up App – Erickson Media
   

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The Wake-Up App

The Wake-Up App

Rise and shine…

 

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We know that bedside radios are few and far between now.

We know that many people, perhaps most, now use their smart phone as their alarm clock.

So why hasn’t Radio developed an app that wakes her up with your morning show talent?

Why can’t we personalize that first greeting to make it more likely she’ll spend her first few minutes every morning with us, rather than with the TV?

Why not start her day off with a few words of inspiration and gratitude, a headline or two to let her know her world hasn’t ended during the night, and an incentive to tune back in once she turns on her car?

TV’s already done this.

Let’s not squander more time until we see it succeed on Pandora or iHeartRadio.

Who wants to lead for a change?