Really…
This is the very first commercial jingle ever aired on Radio:
Remember when you couldn’t wait to hear new jingle packages for WLS or KIIS?
Great jingles can definitely add pacing and freshness that become part of your stationality.
What’s the best new jingle you’ve heard recently? Have you even heard a new package recently?
European radio stations still invest in great imaging and jingles so it would be fun to compare.