“We can only love what we know.”

I think this sort of cause marketing is increasing. I don’t know whether it’s because of the failure of government and politicians to actually lead us to a better world, and I don’t have any stats on its effectiveness in selling products.

But it sure grabs my attention, and I think better of Volvo because of it.

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” 
~ Antoine de Saint-Exupéry