The Twitter Conundrum


Consider this item from The Atlantic: “43% of people who have signed up for Twitter never use the service or have deactivated their accounts.”

And this, from Tim Kreider, author and cartoonist in the NY Times: “The internet seems like captalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again.”

And finally, this, from my friend and perceptual research genius, Mark Ramsey: “Today, audiences swarm around content, not simply around distribution channels. That makes it more important than ever to nurture and own the right content and express it across every platform.”

“Radio should be less interested in the ‘future of radio’ and more interested in the future of attention and the content that attracts it.”

Don’t say you agree. Prove it. Spend your money on the content that will attract, and hold, attention.