If you released your spoken content as a podcast, how many subscribers do you think you’d have?
Let’s make your podcast free. No one has to pay anything to subscribe.
Now, how many subscribers do you think you’d have for your daily content?
You can actually try this. You can record everything you say on your show, transcribe it and put it all on a recording.
Would you pay to listen to you?
Would you listen to you every day even if it cost nothing?
Then why would you “release” it as a broadcast on your station?
If YOU — all the content YOU bring to your show each day — could not get a following in the tens or hundreds of thousands with a free podcast, why do you think anyone would want to listen to you on-air?