of the 21st Century
Ad Age just released its list of the Top 15 Ad Campaigns of the 21st Century. Most are familiar to you: Chipotle’s “Back to the Start,” at #14, Budweiser’s “Whassup?” at #13, and Dos Equis “Most Interesting Man in the World,” at #11.
Not to mention P&G’s “Thank you, Mom,” at #9, so successful that the campaign produced the top 4 Best-Scoring ads for effectiveness during the 2014 Sochi Olympics.
Remember this campaign from Apple? It placed 8th on the list, while American Express came in at #7 with it’s Small Business Saturday campaign — an idea I think every local radio market should steal, one weekend showcasing all of the best local merchants in your town, for free if need be.
Red Bull and Old Spice made the Top 5, and I don’t think there’s a person in America who hasn’t seem them. But you may not have seen this one from BMW, called “The Hire,” which came in at #3…
or this one from Melbourne Metro Trains, called “Dumb Ways to Die,” which came in #12, one of the best PSA’s you’ll ever see…
Fun, huh?
So, can you guess the #1 ad campaign of the 21st Century?
Brands have learned that speaking at you isn’t enough. They need to reach your heart. They need to touch where you feel, and those that do are reaping the benefits.
Is there an obvious choice you think they missed? Share it, please, so we can see it, talk about it, and hopefully, inspire the creatives in our business to aim higher than they usually do.