How many can you name correctly?
Can you name the Top 10 TV shows among Women 18-49 on basic cable in 2013.*
You win a dollar if you get 50% correct without looking at the list…
- American Horror Story
- Sons of Anarchy
- The Walking Dead
- Talking Dead
- Pretty Little Liars
- Breaking Bad
- Army Wives
- Falling Skies
- Royal Pains
American Horror Story, Mad Men, and The Big Bang Theory all attract more women aged 18-49 than men.
More women 18-49 watch Sunday Night Football than The Bachelorette.
So many radio stations, purportedly targeting women, so obviously pander, that I’m always surprised if they manage to be successful. Usually, once a station comes along that really speaks to women, the pandering one gets its ass kicked.
And then they wonder why.
If you want to know what women want, ask them.