The Top 10 Shows For Women

How many can you name correctly?

Can you name the Top 10 TV shows among Women 18-49 on basic cable in 2013.*

You win a dollar if you get 50% correct without looking at the list…

  1. American Horror Story
  2. Sons of Anarchy
  3. The Walking Dead
  4. Talking Dead
  5. Pretty Little Liars
  6. Breaking Bad
  7. Army Wives
  8. Suits
  9. Falling Skies
  10. Royal Pains

American Horror Story, Mad Men, and The Big Bang Theory all attract more women aged 18-49 than men.

More women 18-49 watch Sunday Night Football than The Bachelorette. 

So many radio stations, purportedly targeting women, so obviously pander, that I’m always surprised if they manage to be successful. Usually, once a station comes along that really speaks to women, the pandering one gets its ass kicked.

And then they wonder why.

If you want to know what women want, ask them.




*from The Women’s Issue of AdWeek, March 31, 2014