The Three Questions

You should ask before you hire.

He’s not involved in the day-to-day stuff now, but I bet the culture he created still values the answers to these questions.

Jeff Bezos wanted each candidate for employment to answer these 3 questions, and the way prospective hires answered actually made a difference:

  1. Will you admire this person and the work they do?
  2. Will this person raise the average level of effectiveness of the group they join?
  3. Along what dimension might this person be a superstar?

You can read the interview HERE.

Question 3 was especially important to Bezos: “Superstar employees can be mavericks, radical and a little rebellious, too — and although these types may be “a little bit annoying” and “not always the easiest to get along with,” Bezos said in a 2018 interview, “you want them at your organization” because they encourage innovative thinking.”

You and I both know that Radio needs to begin asking question 3 and even more importantly, making room for new superstars.

At least if we expect Radio to thrive moving forward.


I believe every person who is watching the murders of innocent civilians every day in Ukraine will be moved to help. One of the ways that happens is by personalizing the effects of Putin’s War on normal Ukrainians.

“I ask you to try to imagine that you have suddenly lost all and that you are leaving behind your husbands, brothers, and fathers, not knowing when or if you will see them again. THIS is what we are looking at.” (Mother Jones)

I hope you will share these images with your friends and family.