The premise is, talent is not born, it is made.

You can read the theory in the book, The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How.

Start with Practice. And I mean Tiger Woods’ kind of practice. Hour upon hour, day after day, year after year. Repetition builds consistency.

The second step is Great Coaching, finding a person who knows how to get you to practice the right stuff, the right way. Mechanics are important for every skill set.

“The style of a great coach is mild, laid-back, intensely watchful. There’s nobody giving inspirational speeches. There are people giving small, really intense, corrections. They’re getting people in that zone where they can deeply practice, and they’re making small corrections. And that is the royal road.“

Does that sound like the coaches you’ve hired to work with your talent?

The third ingredient: Total Concentration. How many times have you seen your on-air talent checking email, or texting family, or watching videos online during their ‘performance’?

Finding mistakes, and fixing them is what makes for greatness.

The process is not just theory; it has been proven to create more myelin in the brain, and the more myelin you have, the faster and more efficiently your brain works.

If you’re still one of those who think that performing on air is different than performing in a concert hall or on a football field or basketball court, you need to watch this short video from ABC NIGHTLINE.

Then, you need to start the process that leads to great performance.

Yes, some start with more natural ability than others, but that shouldn’t keep you from giving your talent the tools for, and the expectation of, brilliant performances every day.