The Sound Business

That’s us, right?

Watch this:


Not a word.

Just sounds, and a bit of music.

The impressive thing is, Audi has made sound part of its branding effort. It’s called “Sonic Branding,” and Audi uses the deep breathing, the steady heartbeat and the piano in all its branding expressions.

I think wordless TV commercials always have the capacity to get our attention because they are unexpected, though not all are as effective as this one.

So, how often do you use sound to express emotion and meaning in your local production?

You are in the sound business, aren’t you?