Is…

An authentic expression of appreciation.

Seriously.

Noticing the job someone is doing and expressing thanks for their efforts is the single most sustainable motivator at work.

I think most of us know this instinctively, yet we still fail to practice it consistently.

You can read the full article about this HERE.

Meanwhile, put it on your daily calendar.

Make it a priority to acknowledge gratitude for each individual’s contribution to your station’s success.

The best news for those working in consolidated Radio: it costs nothing.