Can it help your bottom line?
You know the Rule of Reciprocation even if you’ve never heard that term.
That’s because every human culture ever known has lived by it, and it is instilled in each of us when we are very young.
Simply, it means that we feel obligated to “…give back to others the form of behavior they have first given to us.”
Is your station a force for good in your town?
Are the people that represent your product engaged in behavior designed to maximize the Rule of Reciprocation?
When you know a local company is really hurting for business, have you ever considered actively supporting them with free spots, or a free event designed to drive customers through their doors?
Do unto others.
There are a lot worse ways to run your station.