Your answer reveals everything.

Feeling a bit bored doing the same-old-same-old every day?

Ask yourself these 5 questions:

• Why am I doing this work? What’s motivating me?
• Who am I talking to? Who needs what I can bring to the show today?
• What problem am I solving for listeners? What does the listener get from what I am doing?
• How can what I’m doing help my brand grow? Be specific.
• How does my company measure and reward my success?

Of course, you have to be brutally honest with yourself first, but it might also be an interesting exercise for everyone in your building: sales, programming and administrative.