The Process

Rules of engagement.



On music radio, you don’t have time for long form storytelling, but that doesn’t mean you don’t tell stories.

It just makes editing and payoffs more important.

Humans connect with other humans via stories. It’s the only way we’ve ever connected to each other.

This is true: The listeners are most important. The stories you share with them are the next most important.

You, as the storyteller, are least important once you get the hang of this process.

But you will reap the rewards of understanding and perfecting this.

And you just may change a life or two for the better by doing so.