…is going up.

It’s clear that television spends billions of dollars creating and marketing it’s content.

And now that Netflix, Amazon, FX and Hulu have joined HBO in creating their own original content, that figure is sure to rise.

These streamed services, which don’t require cable or satellite to be accessed by consumers, understand that the money used to create Game of Thrones and House of Cards is the investment they must make to capture attention.

Why is Radio the only media outlet routinely allocating less money annually to content creation?

Why aren’t Radio’s investors demanding a change in this short-sighted tactic?

What can we, as individuals in an industry controlled by over-paid finance majors, do to change this dynamic?

That’s not rhetorical. Let’s share some new ideas and hope they bubble up to the surface.