The Power of Radio

From a star on both TV and Radio

 

The NY Times interviewed Mike Francesa last week.

Here’s Mike’s answer to one question posed to him:

“You left behind a TV career to do radio. What potential did you see in radio back then?”

“What radio does more than any other medium is it allows you to really get close to your audience. When you do TV, they acknowledge you, they nod their head. But when you do radio, they feel like they know everything about you. They feel like they’re your best friend — or maybe your worst enemy, if they don’t like you.”

They hear every emotion that you have. They hear the days you’re really happy, the days you’re really angry, the day you might be without a care in the world.”

Anyone in Radio will enjoy reading it, and you can do that HERE.

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