The Power of Branding

This is a little scary!

She’s 5 years old. How much TV can you have watched when you’re only 5?

We’ve become inured to the sheer volume of branding we’re exposed to every day. It’s everywhere we look, everywhere we go, and impossible to escape until we’re asleep.

See for yourself…

I love it that she not only recognizes the M for McDonald’s, but makes the connection that the logo is made out of McDonald’s fries!

Now, in a article in the June 1 issue of The Week, “Apple is the most valuable brand in the world for the second year in a row, according to  IBM took second place, moving Google to third, while McDonald’s and Microsoft placed fourth and fifth. Coca-Cola, Marlboro, AT&T, Verizon, and China Mobile rounded out the top 10.