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Ad industry “Insiders” love to rate the Super Bowl spots, starting before the game even ends, though this Super Bowl Game ended before halftime, so who can blame them?

Polls measure brand awareness, memorability, and likeability.

This year’s most likeable ad was about curing a child’s cancer.

No huge surprise. Who isn’t rooting for that outcome?

The Doritos abduction ad ranked 2nd, and Budweiser’s First Delivery, which I shared with you last month, was 3rd.

The one in the Top 10 I couldn’t have predicted is this one – and that’s because it wasn’t available to me before it aired:

Every shot in this spot is just about perfect.

An absolute emotional home run!

Oh, and nice touch, having the fans inside the Super Bowl stadium actually singing “Country Roads” when the spot ended and we re-joined the game broadcast.