Certainty is the enemy…

…of creativity.

“Being the person that always knows and always has an answer, doesn’t leave a lot of room for learning. The more I work, the closer I get to *not* knowing and to understanding that what matters is the responses, not the pre-determined idea.” ~ Andrew Zuckerman

The difficulty with art is subjectivity.

One problem now plaguing Radio is that those in charge are making product decisions based soley on objective data.

“Being the person that always knows and always has an answer, doesn’t leave a lot of room for learning.”

Does that describe you?

Does that describe the company attitude your people may feel forced to project for fear of saying, “I don’t know.”

Insecurity is never, ever the best fuel for creative fires.